Criteria

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Geographic Location: Priority to brands from Karnataka.
Founder's Background: Brands founded by individuals from low-income backgrounds, women, or underrepresented communities
Product Sourcing: Sourcing of materials or ingredients from local, small-scale suppliers or follow sustainable practices.
Business Age and Size: Priority to newly established or small-scale businesses.
Innovation and Adaptability: Brands with innovative solutions or adaptability in the face of limited resources.
Community Impact: Brands' positive impact on their local community, such as job creation or social initiatives.
Authenticity and Heritage: Brands that preserve traditional recipes, formulation, cultural heritage, or local knowledge.
Financial Inclusion: Brands that lack access to traditional funding channels or have limited financial resources to market their brand.
Digital Divide: Favor brands with limited online presence or digital marketing capabilities.